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Marketing & Communications · Job description

Public Relations Specialist

Promote or create an intended public image for individuals, groups, or organizations. In the GCC market, this role is actively hired across saudi with 2 recent postings.

GCC postings
2
Active markets
1
Typical experience
4+ years
In brief

A Public Relations Specialist in the GCC region requires presentation, excel, communication, negotiation, arabic. Promote or create an intended public image for individuals, groups, or organizations. This role is in demand across the Gulf Cooperation Council countries.

Salary snapshot

What a Public Relations Specialist earns in the UAE

Median monthly gross in AED for a mid-level Public Relations Specialist. See the full breakdown by country and seniority.

25th percentile
14,000
Median
21,000
75th percentile
30,500
See salary ranges →
Key responsibilities
  • 01Support the conveyance of Wa’ed’s brand via PR and Marketing tools, platforms, and strategies to achieve the objectives of the corporate PR and Marketing strategy.
  • 02Be the focal point with digital advertising and design agencies to arrange promotional campaigns across all types of media by coordinating scheduling and logistics as necessary.
  • 03Scan media for relevant event engagement and manage participation plans (e.g. workshops, conferences, speeches), liaising with other divisions of the organization as necessary.
  • 04Develop and launch targeted media and marketing campaigns to emphasize brand recognition and corporate reputation.
  • 05Suggest improvement initiatives regarding own activities and implement processes approved by management.
  • 06Address inquiries from media representatives and other parties, and track industry trends to use media collaboration opportunities.
  • 07Generate media coverage reports and other PR reports as assigned by the direct manager.
  • 08Conduct frequent review on PR policy and procuderes and recommends process enhancements whenever applicable.
  • 09Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • 10Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • 11Post and update content on the company's Web site and social media outlets.
  • 12Write press releases or other media communications to promote clients.
Required qualifications
  • Bachelor’s degree in Business, Management, Marketing, Media Studies, Communications, or related field
  • Excellent verbal and written communication skills in English and Arabic.
  • +4 years of experience in Communication Department, Communication agency, or Marketing Department.
  • The successful candidate will have the following personal qualities:
  • Proactivity: continuously generating initiatives to improve work and developing innovative approaches based on performance feedback.
  • Flexibility: ready to adapt to changes in business strategy and ongoing campaigns and initiatives.
  • Strong presentation skills: ability to effectively present and communicate to key stakeholders during networking as well as partnership negotiations.
Preferred qualifications
  • Desired Skills and Experiences:
Education requirements
  • Bachelor's degree

Tools & technologies

excelgit3M Post-it AppAdobe AcrobatAdobe Acrobat ReaderAdobe Acrobat WriterAdobe ActionScriptAdobe After EffectsAdobe Creative Cloud softwareAdobe DreamweaverAdobe IllustratorAdobe InDesignAdobe PhotoshopAirtableApple Final Cut ExpressApple Final Cut Pro

Hiring companies we see

  • Waed Ventures

Hired across

  • saudi
FAQ
  • What does a Public Relations Specialist do in the GCC?

    A Public Relations Specialist in the GCC performs core duties related to presentation, excel, communication, adapted to the regional business environment and regulatory framework.

  • What qualifications do I need to be a Public Relations Specialist?

    Typically a Bachelor's degree is required, with 4+ years of experience in the field.

  • What is the demand for Public Relations Specialist in the GCC?

    The role is actively hired across saudi, with consistent demand from both local and multinational employers.

  • What skills are needed for a Public Relations Specialist role?

    Key skills include presentation, excel, communication, negotiation, arabic, english, along with strong communication and teamwork abilities.

  • Do I need Arabic to work as a Public Relations Specialist in the GCC?

    Arabic language proficiency is often preferred but not always required. It depends on the employer, sector, and client-facing nature of the role.